(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

​Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

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Organic Channel

(Understand the existing organic channel strategy for your product and highlight the success and failure thereon.
Provide your suggestions and devise new strategies.)
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Step 1 → Conduct keyword research on Google, Amazon, Youtube, Quora etc.
Step 2 → Collate all your insights from all your searches.

Hey there, host. This is your go-to guide to get your event discovered, shared, and remembered, before it even begins.

The moment your event is approved and live, go straight to your city’s Slack channel and drop the big one. Your first and most important nudge.

Talk about what you’re hosting and why it’s exciting. Share the format — is it a panel, a casual jam, or a co-working sprint? Drop the date, time, venue, Event page link and tag a few people from your GX circle who’d love this.

Also, if it’s a limited-capacity event, make that clear. People move when they know it’s filling fast and its exclusive

You’ve told the fam — now tell the world.

Write a post that feels personal. What triggered this event idea? Why do you care about this topic? What’s got you curious? Then drop the Event page link and tag your co-hosts, the speaker (if any), and GrowthX.

Best time to post is weekday mornings (10–12) or post-lunch (3–5). Don’t overthink it — real > perfect.

And yes, if there’s a speaker or multiple hosts, get all of them to go live with it. GTM is a group sport.

Don’t just drop one post and vanish. Registrations come from nudges — consistent, friendly nudges.

So 1–2 days after your first post, go back into your city Slack and post a push. Maybe it’s “Only 4 spots left 👀”, or “Guess who’s coming…” with a tag. Share a sneak peek of the theme or a past meetup photo.

DM people from your GX circle who have been there for you. If someone reacted to the post but didn’t Register, follow up. Share it on DMs with 3–5 folks you think would be a great fit.

Once your event is live on the GrowthX platform, we push it across:

Mail newsletter. WhatsApp broadcast. City-specific newsletters. Social roundups.

And if you or your speaker posts on LinkedIn, we’ll help amplify it from our side too.

Just make sure you tell us it’s live.

As soon as it’s live: →Drop your city channel post. Post on LinkedIn. DM your circle. Confirm who’s posting with you.

Three days before the event: → Push again on Slack. Share a reminder post on LinkedIn. Nudge a few folks who showed interest.

One day before → Share a final countdown post. Drop event page link again. Maybe tease the agenda or venue vibe.

Day of: → Final reminder in Slack. Share it in stories. Get there early and enjoy what you’ve built.

Don’t GTM last minute.
Start early. Keep it simple. Be consistent. You’ve got this. And when you don’t — we’re one Slack DM away :))

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Added this here

(Understand what is already being done, what is working out well and what needs to be stopped)

Step 1 → Define the CAC: LTV ratio. If your product has a healthy CAC:LTV ratio, proceed with paid ads.

Step 2 → Choose an ICP

Step 3 → Select advertising channels

Step 4 → Write a Marketing Pitch

Step 5 → Customize your message for different customer segments to ensure relevance

Step 6 → Design at least two ad creatives (e.g., images, sketches, videos, text ads) that reflect your marketing pitch.

this is

(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)

​

Step 1 → Flesh out the referral/partner program
Step 2 → Draw raw frames on a piece of paper to get the gist.​

(Don't spend a lot of time on design. This is for you to communicate how the referral hook will look)​

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​we hope this helped you break the cold start problem!

Reminder: This is not the only format to follow, feel free to edit it as you wish!

Designing Acquisition Channel

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(keep in mind the stage of your company before choosing your channels for acquisition.)

​

Hey there, host. This is your go-to guide to get your event discovered, shared, and remembered, before it even begins.

The moment your event is approved and live, go straight to your city’s Slack channel and drop the big one. Your first and most important nudge.

Talk about what you’re hosting and why it’s exciting. Share the format — is it a panel, a casual jam, or a co-working sprint? Drop the date, time, venue, Event page link and tag a few people from your GX circle who’d love this.

Also, if it’s a limited-capacity event, make that clear. People move when they know it’s filling fast and its exclusive

Reference: past city channel GTM messages

You’ve told the fam — now tell the world.

Write a post that feels personal. What triggered this event idea? Why do you care about this topic? What’s got you curious? Then drop the Event page link and tag your co-hosts, the speaker (if any), and GrowthX.

Best time to post is weekday mornings (10–12) or post-lunch (3–5). Don’t overthink it — real > perfect.

And yes, if there’s a speaker or multiple hosts, get all of them to go live with it. GTM is a group sport.

Reference: LinkedIn post examples

Don’t just drop one post and vanish. Registrations come from nudges — consistent, friendly nudges.

So 1–2 days after your first post, go back into your city Slack and post a push. Maybe it’s “Only 4 spots left 👀”, or “Guess who’s coming…” with a tag. Share a sneak peek of the theme or a past meetup photo.

DM people from your GX circle who have been there for you. If someone reacted to the post but didn’t Register, follow up. Share it on DMs with 3–5 folks you think would be a great fit.

Reference: push copy templates

Once your event is live on the GrowthX platform, we push it across:

Mail newsletter. WhatsApp broadcast. City-specific newsletters. Social roundups.

And if you or your speaker posts on LinkedIn, we’ll help amplify it from our side too.

Just make sure you tell us it’s live.

As soon as it’s live: →Drop your city channel post. Post on LinkedIn. DM your circle. Confirm who’s posting with you.

Three days before the event: → Push again on Slack. Share a reminder post on LinkedIn. Nudge a few folks who showed interest.

One day before → Share a final countdown post. Drop event page link again. Maybe tease the agenda or venue vibe.

Day of: → Final reminder in Slack. Share it in stories. Get there early and enjoy what you’ve built.

Don’t GTM last minute. Start early. Keep it simple. Be consistent. You’ve got this. And when you don’t — we’re one Slack DM away :))